Duck Creek Printing November 5, 2019

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Don Beamer
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Make it Shine

What Is Your Online Reputation?

Did you get the memo?

Bleed or No Bleed
A Message From Don Beamer
The Way I See It

Teamwork At Its Best

Surely, you’ve heard the old saying, “A rolling stone gathers no moss.” Well, this sentiment is also true when it comes to members of The Rolling Stones band. While they have been playing together for more than 50 years, The Rolling Stones still know there is no substitute for the hard work and importance of practicing together and being cohesive as a team.

Before every tour, The Stones commit two months to rehearsals before heading back on the road. They appreciate the opportunity to work together as a team of professionals honing their craft. Rehearsals allow them to re-familiarize themselves with the music and each other, developing a nearly telepathic communication.

Richards says that he knows exactly what’s happening on stage by merely watching Watts’ left hand. If the tempo ever drags, one glance from Richards to Wood speaks volumes. Together they will then step up the pace. While there are many members in the band, they perform together as a unified unit.

Here’s the way I see it: There is no substitute for the ongoing commitment and deliberate practice required to build better teams. Let us know anytime you need help creating print projects that will make your business shine!

Don Beamer
Idea of the Week
The Perfect Cover-Up

There are endless options available to you to make your next print piece really stand out!

If you're looking for a simple technique that beautifully enhances your print item's impact and appeal without breaking your budget, consider adding a varnish to your next print project.

Girl holding folder

Adding a print varnish involves adding an entirely transparent coating to a printed page. Just like choosing paint types when you're painting your living room, there are three basic varnish finishes to choose from: satin, gloss, and dull (matte). Varnish can add a unique, creative element and give your design a boost, so make sure you choose the one that best fits with the look and feel you're trying to accomplish with your project.

Know Your Options

Dull: Also known as matte, this is very different from a varnish-like gloss. A matte finish it best suited if your design contains a lot of text, as it will deflect light and glare. Using a dull varnish can be a great tool for improving readability on pages containing text. Although called dull, this varnish is not at all boring. It produces exciting and attractive print results.

Gloss: As its name indicates, this varnish is the show-off of the bunch and gives a glossy type of appearance. Gloss varnish makes colors look more saturated, and your design elements look more crisp and sharper. It is perfect for printed pages containing items like photographs and graphics.

Satin: The best of both worlds, satin varnish falls somewhere in between glossy and matte and offers the perfect level of shine. This option is ideal if you have a lot of photo and text combination pieces.

Glossy, Dull, Satin graphic

What's in it for Me?

From an aesthetic standpoint, varnish can enhance the overall appearance of your piece, but it also decreases the amount of time it takes the printed piece to dry and reduces the chance that the ink will smear. Varnish also adds durability and strength to a piece by doing its job to prevent excess wear, smudging and scuffing, and providing UV protection. All of these benefits combine to give you a printed piece that lasts longer and stays in better, more attractive condition.

Once you try varnish on one of your projects, you will likely wonder how you ever did without it and will be glad to have this technique in your printing toolbox.

See more great ideas like this!
Click here to visit the Duck Creek Printing Ideas Collection.

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Marketing Tip
Build Your Online Reputation

Whether you’re trying to improve your online reputation or build a new reputation from scratch, here are a few tips that will help customers see your business in a positive light:

  • Expand your online presence by choosing social networks based on your audience and goals. For example, Pinterest is popular for businesses with visual appeal, such as weddings, travel, restaurants, etc. Twitter is ideal for companies who share immediate, time-sensitive information like breaking news, announcements, and trending topics.

  • Add credibility to your website by encouraging customers to write reviews about their experience working with your business and share photos using your products.

  • Publicly respond to customer complaints. Rather than being defensive and trying to make yourself look better, focus on making your customers happy.

  • Consider media monitoring tools that notify you when someone mentions your business. A few popular examples include Mention, Awario, Brandwatch, Hootsuite, Reputology, and more.

  • Enable a Live Chat tool on your website that provides customers with fast and convenient access to your customer service department.

If you’d like help boosting your credibility in print, we’re here to help! Visit us online, give us a call, or stop by today.

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Uncommon Product
Memo Pads

Custom printed memo pads are a cost-effective and creative way to promote your business. Unlike many promotional items, memo pads are a welcomed, useful item that your audience will enjoy receiving. They are also a great way to keep your contact information at their fingertips day after day, so when they are ready to make a purchase, they will think of your company first.

Memo pads can be created in any size or shape, and commonly have 25, 50, or 100 sheets per pad. While you can customize the design by adding lines, graphics, and contact information, the most popular memo pads downplay advertising and maximize usability.

Memo pads can be distributed at tradeshows and other events, be made available at your checkout counter, and even mailed to your customers and prospects as a lumpy mailer.

If you’d like help creating the perfect memo pad to promote your business, visit us online or give us a call today!

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Tech Tip
Does Your Print Document Need a Bleed?

A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. Bleeds are ideal if your design has a full-colored background because it eliminates any unwanted white space or borders around the edge of your design.

Bleeds are only necessary on the outside edges of your document. For example, if you are creating a document with spreads (such as a saddle stitch catalog with facing pages), you’ll need to know which sides of your pages will bleed and which ones won’t. In a document with facing pages, the gutter (the center where two pages meet) doesn’t require a bleed because it’s not a trimmed edge of the page and butts up to another page.

If you are unsure where to add a bleed, our printing professionals can either design a document for you or provide guidance every step of the way. Give us a call with any bleed or other printing related questions today!

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