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Duck Creek Printing June 19, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Don Beamer
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

In Graphic Design, Less Really is More

Increase Your Fresh Factor

Wear Your Business Heart on Your Sleeve

Edit with Ease
A Message From Don Beamer
The Way I See It

Thinking Like a Child

One Sunday morning, a class of first graders was learning a lesson on the plan of salvation. The teacher was testing her class to see if they understood the concept of getting to heaven, and asked the class, “If I sold my house and my car, had a big garage sale, and gave all my money to the church, would I get into heaven?”

“No!” all the children exclaimed.

The teacher asked again, “What if I went to church every Sunday, helped clean the church every week, and mowed their yard; then would I get into heaven?”

Again, the students exclaimed, “No!”

Feeling proud of their answers, the teacher smiled and asked her students, “Then, how can I get to heaven?”

One boy confidently answered, “You’ve gotta be dead!”

Here’s the way I see it: There is joy and wonder everywhere when you see the world through the eyes of a child. Give us a call if we can help with your next printing project so that you can focus on more important things in life.

Don Beamer
Idea of the Week
The Risk of Over Designing

Simplicity is often seen, but it's a concept that is not easily explained. For some graphic designers, it's second nature. For others, it involves much forethought. Today's designers are trending toward more simple, clutter-free designs, as they return to simplicity. Here are some examples of how the traditional theme of less is more is used:
  • Advertising
    Not only can simple ads grab attention, but their short and to the point messages are also easier to comprehend. The concept of "less is more" is especially effective when writing ad copy.

  • Catalogs and Brochures
    Catalogs and brochures are expected to be a vast source of information, yet readers appreciate when they are simplified, organized, and easy to read and comprehend. Simplicity is often its own reward since it encourages increased use.

  • Packaging
    Like a poster, a package needs to attract the eye within seconds of its initial viewing. In recent years, shelves have been jammed with products whose designers have attempted to out-design one another. This gives simple package designs featuring primary colors, bold copy, white space, and clean design the ability to effectively break through the clutter.

  • Identity
    Not only do logos convey the personality of a company, but they also offer a memorable impression. Simple designs that incorporate a company's complex ideas are the root of a logo's power.
One of the perks of being a designer is the ability to develop a personality or character for a company or product. For designers, simplicity means a return to basics, but not at the expense of creative design.

See more great ideas like this!
Click here to visit the Duck Creek Printing Ideas Collection.

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Marketing Tip
Refreshing Your Logo

Just like people, organizations grow, change, and transform over time. This natural progression also holds true when it comes to your logo evolution. Even if you don’t want to rebrand or overhaul your logo, a subtle logo refresh may be just what the doctor ordered.

By refreshing your logo, you can keep classic elements that have helped you establish brand recognition and modify other areas. Here are a few ways to update your logo without losing your brand equity:

  • Consider a new tagline that encompasses your product line or focuses on the service you provide.

  • Make subtle changes to shapes, such as creating sharper corners or softer edges.

  • Simplify and refine your logo by cutting back on the clutter or converting complicated images into outlined artwork.

  • Make slight modifications to components to keep it fresh and contemporary, such as removing gradients.

  • Consider adding a simple symbol or icon that can be used as an alternative way to represent your brand, similar to the logo idea from Apple.

  • Consider updating the font to something that may be easier to read.

If you’d like advice or ideas on how to refresh your logo, our creative experts are only a phone call away. And remember, while other printers may be nearby, nobody comes close.

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Uncommon Product
Large Document Sleeves

Large, custom-printed document sleeves are a unique way to protect, organize, and offer a classy finishing touch to your printed marketing materials and documents.

Documents sleeves are a great way to keep contents confidential and create suspense for recipients. The outer sleeve can range from a one-color, simple yet elegant design to a full-color, mini-billboard marketing opportunity. Sleeves can be further customized with unique finishing touches, such as foil stamping, embossing, or UV spot varnish.

Document sleeves are a great way to present a bundle of marketing information in various sizes, such as high-quality brochures, receipts/warranty info, promotional labels, and much more. They can also be a creative and durable way to package your marketing collateral and other essential documents for e-commerce orders or in-store purchases.

Because document sleeves are fully enclosed and protected on three sides (with a top or side opening), they do not require a flap or seal. A thumb notch makes it easy to take documents out and put back.

If you’d like help creating the perfect document sleeve for your organization, we’d love to help!

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Tech Tip
Easily Edit on the Go

If you’re looking for a cloud-based and cross-platform PDF tool that enables you to easily edit and convert PDFs, check out Sejda.

Sejda is a user-friendly and straightforward PDF management tool that works as an online service. There’s no software to install with Sejda. You merely convert, edit, merge and split documents right in your browser. As for security, the Sejda website assures its users that files are always uploaded via a secure connection and are not stored on their servers.

Sejda is not a traditional PDF converter software; however, it offers many favorite tools, including the ability to compress, crop, merge, delete or extract pages, fill and sign documents, convert to grayscale, convert documents to different file types, and much more.

One of Sejda’s most popular features is that it works on tablets and phones, making it a quick and easy, go-to solution for people who don’t want to install and maintain a dedicated desktop application for their PDF needs.

Our team of printing experts can offer tips or creative solutions for nearly any print-related project. Check out our online resources today!

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