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Duck Creek Printing August 6, 2019

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Don Beamer
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

For Design That is to the Letter

Sell More with Promotions

Do This Not That

Technology as a Tool, Not a Toy
A Message From Don Beamer
The Way I See It

One day, a man called his sons around him to give them some advice. He took out a large, tied bundle of sticks and said to his oldest son, “Here, son, take this bundle of sticks and break it.” The son strained and strained, but with all his efforts, he was unable to break the bundle of sticks. One by one, the other sons also tried, but none of them were successful.

Then the father said, “Now untie the bundle, and each of you take a stick.” When they had done so, he said: “Now, break them,” and each stick was easily broken.

Here’s the way I see it: Thomas Paine once said it best, “Not in numbers, but in unity, that our great strength lies.” If you’d like help collaborating on a successful marketing campaign, our team is here to help!

Don Beamer
Idea of the Week
Sharpen InDesign Type Spacing with Three Easy Tips

Have you ever been confused by a billboard where one word seems to bleed into the next? Or struggled to “decode” text that was so crowded you needed a magnifying glass to proceed?

While great typography sets the tone for your project, appropriate spacing can make or break a design. Proper type spacing captures audience attention, allowing people to focus on your message instead of concentrating on the mechanics of reading.

Here are three tips for manipulating the metrics for your preferred typeface:


Kerning is the process of adjusting the space between individual letter forms.

Your main goal is a perceived equal distance (or aesthetically pleasing design), and some letters tend to cause problems. For example, diagonal-sided, upper-case letters like A, V, W, and Y (or letters with large crossbars like T and F) can create massive space with upper and lower-case letters near them.


No worries! To tighten the space between individual letters, position the text cursors between two letters (or characters), then hold down option/alt (option/shift on a Mac) while tapping the left or right arrow keys. You may also try choosing “Optical” from the Kerning menu to manipulate characters.


Instead of adjusting the spacing between two characters, tracking uniformly adjusts the horizontal spacing between a range of text, creating a more readable, pleasing texture.


If you want more or less spacing for a word, sentence, or an entire paragraph, highlight that range of text and hold down option/alt (option/shift on a Mac) while tapping the left or right arrow keys to tweak spacing. Instead of adjusting the kerning, this changes the tracking of a whole section of text.


Leading describes the amount of vertical space between each line of your text.

For content with multiple lines of text, you’ll want to allow appropriate vertical spacing to make your content legible. Wide columns of text make it especially hard for the eye to track from line to line unless you increase the spacing between lines.


To change the leading, highlight the text you want to adjust. Now change the leading to “Auto” or to a numeric value (in points). You can do this in the leading menu of the content panel, the properties panel, the character panel, or in the paragraph or character style options dialog boxes.

Not sure what proportions are best? Adjust leading visually by holding down option/alt (option or option/shift on a Mac) and then tapping the up or down arrow keys until the look is just right!

A Finish That Takes the Cake

Character and line spacing are like frosting – a final touch that makes all the difference. Mastering these fundamental elements creates designs that are well proportioned, readable, and appealing.

See more great ideas like this!
Click here to visit the Duck Creek Printing Ideas Collection.

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Marketing Tip
Voucher vs. Coupon vs. Gift Certificate

Many businesses use different types of offers and promotions to increase traffic and boost sales. Here are a few common differences between a voucher, coupon, and gift card:

A voucher may be exchanged for a particular product or service, such as “redeem for one free oil change.”

A coupon entitles the holder to a discount, which may be generic or specific, depending on the offer. For example, “save 20% on your next purchase,” or “save $10 off your next purchase of shoes.”

A gift certificate includes a pre-paid monetary value that can be used at a business as an alternative to cash. As the name implies, gift certificates are commonly given as gifts.

If you’d like to see samples of creative promotions, such as vouchers, coupons, and gift certificates, stop by today! Our team can help you create a promotion your customers will love.

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Uncommon Product
Do's and Don’ts for Direct Mail

Here a few tips to ensure a successful direct mail campaign:


  • Position yourself as an industry expert by offering fun facts and tips.
  • Offer creative promotions, such as BOGO (buy one, get one), or even upgrade coupons (large pizza for the price of a small).
  • Include a time limit on promotions, such as “redeem this offer within 30 days!”
  • Promote a bundle or group of products or services together, showing the itemized pricing for each. Then promote a discounted bundle price for value savings when purchased together.
  • Offer something free, such as a free item with purchase. For example, a free shampoo with a haircut, or free car wash with $XX gas purchase.


  • Forget to follow up. For those who respond, remember to send a simple thank you note or send an exclusive coupon to show your appreciation. If they haven’t responded yet, grab their attention by sending them an offer they can’t refuse.
  • Allow significant gaps between mailings. Ensure your business remains top of mind by sending monthly or even quarterly mailings.
  • Forget campaign tracking. Use unique codes to track and measure advertising ROI.

If you need help creating professional marketing materials that boost sales and awareness, our creative team would love to help. Give us a call today!

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Tech Tip
Family Screen Time Tips

When it comes to children and screens, moderation is key. Here are a few ideas to establish balance by regulating screen time and preparing children to thrive in a digital world.

  • Create sacred, tech-free spaces or times, such as no technology during mealtimes, no technology during family game nights, or no technology in bed.

  • Set a certain amount of screen time each day, or designate a time of day (or week) for screen time, such as weekends only.

  • Consider providing screen time as a reward once all homework, reading, and chores are completed. Or offer screen time in exchange for playing outside, reading more, and engaging in more non-screen activities.

  • Encourage the use of educational apps and games that help children see technology as a tool and not just a toy.

  • Remember that monitoring apps are helpful, but they don’t replace parenting. Tell your children how and why you will be monitoring them, and explain that monitoring will teach them how to interact respectfully with others and keep them safe.

  • Consider your own screen use and be an example for your family. After all, kids will do what we do, not what we say.

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